Lighten Up Switches from ifilm to YouTube

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Lighten Up Switches from ifilm to YouTube

Sunday, September 24, 2006 at 10:46AM

After a little over a month or so, Lighten Up has been moved from ifilm to YouTube. Madlab Entertainment changed the short's online home due to the quality of the video player and a disappointing number of views. While checking youtube after the switch, Lighten Up had about just as many views as it did on ifilm. However, the number of youtube views came within a few days. To me, that is much more worthwhile than having the same low amount for over one month on ifilm. While it is easy for many videos to get lost in the crowd on YouTube, it looks a bit more promising.

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